News channels have undergone a huge amount of change during the last number of years. Some news programs have gone on to changing their formats, look and have introduced more attractive, intelligent and witty news presenters to acheive more viewership and garner more revenues. The conventional weather girl of the news channels has always conjured up the image of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has gotten this element of sensuality a step further and has naked women doling out the weather report!

Naked News calls itself a program that has “nothing to hide”. This web subscription program features a complete and full television newscast. The program is arranged in Toronto and is aired daily each episode being of twenty five minutes. The highlight in this show is the fact that female or male anchors either read the news completely naked or they strip while they read their specified segments, such as weather, sports, entertainment, current affairs etc. It’s been noted that irrespective of this news presenters gender, the viewership of Naked News remains predominantly male.

Naked News made its debut in 2000 as a subscription based web news service that boasted of an all female cast. The very first anchor of Naked News was Victoria Sinclair who, at that time was the sole anchor for the show and presented all the segments including weather, sports, entertainment etc. Since the show became popular, the numbers of anchors increased and presently consists of eight female presenters and also have guest anchors featuring at the same time. With no marketing gimmick or strategy, this website became popular only through word of mouth marketing, soon becoming a frequented web destination.

This website received almost six million hits in a month during its initial days. An enormous cause of its popularity was its free viewership since the site was supported entirely by advertising. Post 2002, only one of the news segments could be seen for free and after 2004, the website became a paid one. Again in 2008 two segments on the show could be viewed for free.

Naked News launched Naked New Japan in 2006, in colaboration with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the web. Naked News Japans presenters don’t strip completely, owing to the stringent broadcasting norms of the country. However, the producers hope that they will have the ability to show more in the future. The Naked News expansion mode continued with the launch of Naked News Italia in 2008.

Naked news presenters have been very popular and also have been featured in a number of tv shows such as The Today Show, CBS Sunday Morning, and The View etc. They have also made several appearances on Entertainment Tonight and ET Insider. These presenters have been featured in numerous newspapers and magazines such as Playboy and TV Guide.

To turn into a member of Naked News one has to be above eighteen years old and get access to a daily feed of features, news and reports that are gathered from all across the world.